The Rotary Clubs of Edmonton Strathcona and Edmonton South are partnering in the Youth Exchange program for 2019-20.
Click on THIS LINKPERIODICALLY to open the photo album chronicling the adventures of our inbound student from Denmark, Celina Jensen and our outbound student Stephanie Leach being hosted in France.
This past Tuesday Heather talked to us about how she is using social media to promote our club. She said that it has been a very busy time so far setting up everything and she along with her committee are now trying to set some goals for how to best spend our budgeted funds to advertise our club to the people who we would like to encourage to join Rotary.
We are currently on Twitter, Instagram and Facebook. She said that each of these media have different audiences that follow them. Twitter is text based very short messages and their audience is mostly younger male businessmen and women, promoting their businesses. Instagram is a photo-based system with short descriptors added and appeals mostly to younger women. Facebook is mostly used by older folks who want to keep up with their family and friends. She said that she is using a program called Buffer to help her to make the many daily posts that are required in order to keep each of our social media accounts active.
Each of these media use a lingo of their own which takes a while to understand. On Twitter each user has a unique ‘handle’ or user-name. In order to make it easier for their users to see only the things they are personally interested in they use ‘tags’ which are prefixed by # (a hash mark). A user can then ‘follow’ a particular handle or hashtag. Thus, when a posting includes the word ‘flower’ or has the hashtag #flowers attached to it, all users interested in this topic will receive this posting in their ’feed’. By attaching the international descriptor of ‘yeg’ for Edmonton it helps to narrow it down to a more local audience. Since it is obvious that these tags can snow people under, they need to be very specific and relevant to the audience that the user wishes to attract. Coming up with good hashtags that will work for our group is very important and we are still working on developing these. They do have analytics that we can look at to see how many people are reading our posts and they give a breakdown by location, age, sex etc. Heather said that seventy percent of our twitter followers are from the Edmonton area. Our club hash tag is #yegstrathcona. Some other hashtags that she uses a lot are #giveback, #volunteer and #yegdonates. She said that the #rotary hashtag seems to include a lot of odd mechanical posts probably relating to motors and rotors, so it is not very useful. She makes a point of also attaching the hashtags used by our speakers so our audience can then easily get to their postings as well. She said that after doing this for a short while and seeing how much time and effort it takes, she can fully understand why a lot of companies have full time staff to manage their social media.
Heather said her biggest challenge right now is coming up with content to post. She needs to make three postings a day to Twitter alone. She said that she would greatly appreciate it if all of our members would email or text her with any and all Rotary related activities that they take part in. She also said that photo quality is best if sent by email. Our club pays for each posting we make so she needs to make them current and relevant to the audience we want to reach. Otherwise it is like throwing money at a wall. So please, keep Heather in the know so that she can in turn let others know what our club is doing.
This Tuesday, we were pleased to be able to see and cuddle the newest addition to the Germain family, Nicolle’s baby James. Rose Marie Basaraba presented our gift to Nicole for baby James and then we cut a cake in honor of him. Nicolle thanked us for our gift and said that she hopes to be able to raise another giving person and future Rotarian.
We are sorry to have to say that one of our long-time members, Ron Dobbin, passed away this past Saturday. We would like to extend our condolences to his family and friends. We observed a moment of silence in his honor at our last meeting. He was a long time Rotarian and good friend to many of us and he will be sorely missed.
We are pleased to inform you that eight (8) Learners from the New Hope School (NHS) completed courses in refrigerating and air conditioning, electrical and arc welding at the Ekurhuleni Artisans and Skills Training Centre.
They were awarded their certificates on the September 14, 2019 after the successful completion of the three-month courses.
The Learners will forever be grateful to Rotary for the funding received from the Rotary International Grant. Two of the Learners have already secured part time work, because of these newly required skills! Thanks to the members of the Rotary Club of Edmonton Strathcona and other Edmonton and surrounding clubs for making the RI Grant a reality. This is the beginning of great results of the projects funded with the Grant!
The JSCC (10052-117 St., Edmonton) is sponsoring several programs, talks and films that would be of interest to many of our members. Please call their office at 780-488-4241 for further information on cost and registration. Here is a selection of some of their offerings:
Mon
23 Sep
1-3 pm
Israel: Past, Present and Future
Abe Silverman
Tues
24 Sep
12 noon
Lunch and Learn, Traditional Jewish Melodies
Jack Goldberg
Wed
25 Sep
7 pm
Italian Opera Masterpieces
Edmonton Opera
Thurs
26 Sep
12 noon
Lunch and Learn, Traditions and Symbolism Associated with Rosh Hashana
Rabbi Mendy
Mon
28 Oct
04 Nov
11 Nov
10-12 noon
Politics: Edmonton and Alberta
Stephen Mandel
Tues
29 Oct – 03 Dec
1-3 pm
Solo Flight: The Concerto from Vivaldi to Ravel
Michael Thomas Roeder
Wed
30 Oct – 04 Dec
10-12 noon
Revolutionary Exploration: Rock’n Roll’s First Tumultuous Decade
D T Baker
Thurs
31 Oct – 05 Dec
1-3 pm
YEG’s Public Art
Kathleen Silverman
Tues
12 Nov
12 noon
Lunch and Learn, Geriatric Psychology and Dementia
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DiscoverE is a nonprofit organization through the Faculty of Engineering at the University of Alberta that provides fun, accessible, and inclusive summer camps to youth in Edmonton.
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