On November 8, 2025, Rotary District 5370 gathered for its Fall Assembly to align clubs and leaders with the District's three-year Action Plan (2025-2028) and focus on key priorities for growth and impact.
This article summarizes the essential takeaways from the presentations on the District's core strategic pillars:
- Expanding Our Reach through Public Image
- Increasing Our Impact through Foundation giving
- Enhancing Participant Engagement through focused Membership engagement efforts
- Increasing Our Ability to Adapt as we create our plan looking forward
The content emphasizes the critical need for effective storytelling to attract members and partners, and outlines the strategic plans designed to reverse recent membership decline and build vibrant, sustainable clubs across the District.
Meet Jeanette Bancarz, District Governor Elect 👋
"It isn’t what we say or think that defines us, but what we do.”
Jeanette Bancarz is a highly respected partner known for cultivating relationships and ensuring exceptional results. She began her 17-year Rotary journey in 2008 with the Rotary Club of Edmonton Mayfield, later witnessing Rotary's power following the 2016 Fort McMurray fire. After earning her Bachelor of Management, Jeanette built a 26-year banking career with ATB Financial, which fostered much of her leadership growth. Now, with the support of her husband, Marc, she owns Centennial Flight Centre, a fixed-wing flight school near Edmonton. She is a self-proclaimed crazy cat lady who enjoys country living
District 5370 Action Plan 2025-2028 🎯
Through video, Chris Etienne, Rotary International Director for Zone 28 & 32, encouraged Rotarians to support the Rotary Action Plan and strategic priorities like growing membership and expanding reach.
Ramesh Ferris, the current District Governor, presented how District 5370's plan focuses on four main areas, with specific goals for the coming years:
- Increase Our Impact:
- Focus on The Rotary Foundation giving, with participation goals of 65% in 2025-26, 68% in 2026-27, and 70% in 2027-28.
- Polio Plus Society Membership is targeted to increase to 175 in 2025-26, 200 in 2026-27, and 225 in 2027-28.
- Enhance Participant Engagement: Aims for membership growth to 1550 in 2025-26, 1600 in 2026-27, and 1650 in 2027-28.
- Increase Our Ability to Adapt: Focuses on increasing the number of Clubs using the Accessibility Tool, with goals of 10 in 2025-26, 15 in 2026-27, and 20 in 2027-28.
- Expand Our Reach: Focus on members creating their "Rotary Personal Expression Statement" by prompting "Why I joined Rotary" during District Governor visits.
