There are two reasons why you need to understand basic sponsorship theory. Either you are a sponsor who is funding a project, or you have a project to which you are trying to attract sponsors.
Rotary and other service clubs can find themselves in either group. Your club may have started a project and are seeking collaborative partners to help fund it. It might be a children’s festival, community park or an educational, health or other projects.
On the other side, your club may be making a sizeable donation to a community project. As a ‘thank you’ for the gift you may be requesting an acknowledgement package that will raise awareness and draw attention to the service work you do.
