Attracting New Members

Posted by Robyn Braley 
 

How the Calgary West Rotary Club Attracted 25 New Members in 18 Months

 
There is a simple definition of the word brand. Your brand is what others think it is.
 
But, the heart of a brand goes much deeper to what you think of yourself and your company or organization.
 
The foundation of a strong Rotary Club brand is the feeling of pride members have for their club and the work of Rotary. If they feel good about their club, they will be fully engaged in service while influencing others to collaborate and even become members.