As a franchise owner for Dunkin’, the largest doughnut chain in the United States, Dave Baumgartner knows more about flour, frosting, and deep-frying than fundraising. But when Margo Hughes, the franchise marketing manager and fellow member of the Rotary Club of Knoxville, Tennessee, suggested he sell purple-frosted doughnuts for World Polio Day 2018, he knew a good idea when he tasted it. Seven years later, he’s helped clubs across the American South and Northeast raise $7.7 million for polio eradication. It hasn’t all been smooth frosting: He once mistakenly shipped five buckets of purple icing overnight to a baker in another state. Still, “it’s been a great program,” he says. “People need to feel good about eradicating polio worldwide, and that takes some education.”
DAVE'S TIPS
Reach out to merchants you know. “It’s all about relationships. If Rotarians have connections, they can do something like this.”
Work with Rotary leaders. “We’re moving toward having district governors run the program in their areas, and I’ll take responsibility for sourcing the doughnuts.”
Why you should care
Rotary and its partners in the Global Polio Eradication Initiative have reduced polio cases by 99.9 percent, and only two countries, Afghanistan and Pakistan, still see small numbers of wild polio cases. Why should you care when the numbers seem so isolated?
To maintain gains and finish the job takes work, much of it behind the scenes, including through vast networks of labs and sophisticated disease surveillance.
The 2022-29 GPEI budget for finishing the job totals $6.9 billion. A partnership between Rotary and the Gates Foundation raises up to $150 million each year to contribute to the effort.
2024-25 spending, in millions
$85.9 - Getting vaccines to children
$41.8 - Raising awareness
9.1 - Experts
$6.7 - Detecting disease
$5.4 - Vaccine
Collage showing people wearing red shirts at a community event, performing music, posing together, and standing beside a "One Day. One Focus: Ending Polio" display.
Photographs: Courtesy of Alexis Muderevu, Paul Atwine