Kathy Watson introduced Cameron White who is now retired in Huntsville and has been in Rotary since 1999 and has served on several committees and as President.  He's the father of 3 and the grandfather of 8.  Cameron works with Junior Achievement of Peterborough, Lakeland, Muskoka and is manager of program development.

JA is an international organization that helps educate and inspire kids in economics and business, the value of free enterprise and to help improve their quality of life.  At the core of the program is the importance of financial literacy.  JA connects professionals, who volunteer, with students to share their professional knowledge and experience in a classroom setting.  All visits are by invitation of the teacher and are sponsored.

JA PLM will extend from Orillia to Collingwood soon but it has already been in the Midland area for 14 years and Jane Barnett has been the co-ordinator here for a while.  Local chapters work under the regional umbrella.  The first ones in Canada were in Windsor and Vancouver. 

There are 5 programs - to gr. 3, gr. 5, gr. 7, gr. 8 and one in second year HS.  The first program shows how money gets spent and where it goes.  In gr. 5 they run a small business by pricing components for a pen, deciding on assembly strategies, setting a selling price and marketing.  In gr. 7 the focus is on financial literacy and the kids open an account, work on saving and investing and talk about having money grow for education, etc.  In gr. 8 they talk about economics for success and are encouraged to do the best they can through HS so that when they come out they will be in a position to make choices - not just have to take the first job they can.  Cameron says that now people have 5 or more jobs through a career and kids have to take responsibility not only for their choices but for putting themselves into strong positions so they can make choices.  In gr. 10 they run a business on line.

A classroom typically divides into thirds - one that gets involved right away, one that can be prompted and one that has already signed off and needs help.  The program goes to schools to present the service and seeks an invitation to a class.  Then volunteers are recruited and sponsorship funds sought.  Each program costs about $600.00.  It is a vehicle for business professionals to give back to the community by using their experience to benefit kids.  The program is seeking both financial and volunteer assistance.  It is an 8 hour commitment, about.

In Midland there are 15 programs running but there is potential for many more.  Already the Royal Bank, the Bank of Nova Scotia and the Huronia Foundation are sponsors.  The money goes to paying for the kits the kids get, expenses and a staff person in Peterborough.