The Club was honoured to be joined by Caroline Laidlaw the director of Huronia Pregnancy Resource Centre. The centre first opened in 1994 and services the area empowering young women in pregnancy education and support. This is a pro-women and pro-life organization that doesn't discriminate in terms of who it supports. Many young ladies are simply in need of guidance and a mother or grandmother figure while other lost and forgotten and need to be coached back to confidence and motherhood responsibilities. 

The Centre acts a a liason between young moms and adoption agencies where needed. The service area is basically the 4 municipalities and Elmvale. As yet they are not a housing facility but would love to be able to offer that in the future. The centre relies on private donations as they are NGO and do not qualify for most grant opportunities. They are training new volunteers to help provide more and better parenting training and other services.

Anna Hartman, our Director of Public Relations lead us in a well executed program to help the PR committee begin to formulate our Vision/ValueProposition/Elevator Pitch. What do we tell people to help them understand, embrace and possibly support Rotary in new ways. How do we communicate "What Rotary Is", "What Rotary Does" and "What are Rotarians". 

 

The exercise involved answering these type of questions in simple one or two word answers that would help PR break it down and formulate some simple statements that would encapsulate, carry great weight and clarify for people we meet, who we are.

 

Results to follow...