Rotary International is about the clubs; the 1.2 million members who are Rotarians are the key to Rotary’s image is its branding efforts. Rotary is smart, compassionate, engaged. It’s 1.2 million professionals joining together to take action and make change. Your social media should reflect that. On Facebook, Instagram and Twitter, you shouldn’t just post, you should respond to comments. Rotary is meant to be about an exchange of ideas and our social media should reflect that.....
Dr. Malcolm Kirkup, a professor of marketing from the University of Edinburgh says this in his Introduction to Marketing class, “The responsiveness of your website your technical support the quality of your brochures and business cards and even the affiliates or agencies you help sell your product a famous professor of marketing Leslie Dutch once said consumers build brands like birds build nests for bits and pieces successful marketers ensure that all of the customer touch points are consistent with the brand message.
Everything the company does should reinforce the desired image of the brand. Whilst an enterprise will have clear ideas on how it wishes its brand to be presented to customers customer perceptions of a brand or difficult to control brand image is formed in the customer’s mind based on their experiences of your brand but also their experiences of other brands.
Brand Image is also formed by how your customers talk about your brand.
If a customer has a bad experience it’s very easy for them to jump on to social media and spread their dissatisfaction potentially globally brand image does not take care of itself.
Of the enterprise is not the only voice successful marketers understand that managing a brand is like having a constant conversation with customers to promote a positive image but also listening and responding to customer concerns taking this two-way conversation further successful marketers also recognize that brands can be co-created with their customers.
Successful marketers are those who build a strong brand enjoy a two-way conversation with their customers.