Also refered to as World Understanding Month, February is recognised as a time to promote the “ Fourth Avenue of Service ” . Rotary's quest for goodwill, peace, and understanding among people of the world by reducing the causes of conflict such as poverty inequality ethnic tension and lack of access to education.
Clubs are encouraged to focus on projects that foster understanding and train leaders in conflict mediation and support peace fellowships.
The highlight of the month is Rotary's Anniversary ( February 23rd 1905 ) marks the date of the first Rotary Club Meeting. This day is celebrated as World Understanding and Peace Day.