Ahuriri Sunrise  Meeting  20 October 2021
Phil in the Chair,
 
Apologies   from   Ben,  Maurice, Shona, Lyndal,  Richard, Mark Nel and Tony.
No  Guests- 
Notices – 
Wedding Singer - all seats available at level 2 sold – If you haven’t  paid  please pay $35 pp- Trust Account - -  put your name and Wedding singer against the deposit. ASB Trust account:   12-3144-0287016-00
 
Graeme reported that  Linda Paterson has  accepted role as President elect for 2022/23 year.
Quiz – team organised at request of Taradale club  for Thurs 28 October at Taradale RSA- anyone else interested – contact Andy or just turn up with a team of 6.
Notice of interesting speaker  on the Tampa wreck  _ Napier club  1 November .
Christmas Puddings – place order on list circulated – or contact Lynne.
No sergeant but members managed to dobb themselves in quite successfully with Phil’s encouragement.
Era  in her three minute speech exploded  general  stereotypes of Russians - -It is not always winter in Russia- , Russians don’t drink vodka more than anyone else drinks  other spirits,- and they can smile especially at social events and family gatherings ( where vodka may also be present), - So don’t believe half you hear – the proof is in the pudding. 

Paul Handley introduced our guest speaker,  Blair Nichol from National Distillery based in the National  Tobacco company building in Ahuriri. Hie told the story of the distillery and its establishment in Napier with  passion and enthusiasm. 

Blair hails from the Kapiti coast where he and his partner own several restaurants  and moved up here  seven months ago.  He has a background in hospitality and  got into distilling after being given a ticket to  gin making lessons  for Christmas. He says he thought  that it was a bit naff but when he went along he  fell in love with the botanical smells and flavours and went straight out  and bought a still and  started experimenting. 
The business has expanded after he was asked to  distil a beauty   gin for a beauticians conference in Wanaka an which turned out  to be a great success , due  partly to the fun and casual atmosphere he  and his partner created in their stand. As a result  of that he was encourages by the people running Cardrona distillery who were also at the conference to get serious about distilling.
Tony Bish  from the Urban Winery encouraged them to take it further and  suggested they establish their distillery in the National tobacco Company building  in Napier.
Blair explained that he  is a believer in vision boards and already had this iconic building on his vision board and needed no more encouragement. He did  a deal with the Mckimms  as landlords 2 years ago and has built a distillery with the capacity to produce 2 million litres  annually on the site.
The business has been from the start aimed at exports and has from the start  won national and international  awards. It is clear from his presentation that  the success they have had is not just the product they produce but the story he presents with it. 
Blair spoke quite casually of covid breaking out just as he and his partner returned from a marketing event in New York  and  how despite that they have carried on and  sent their first  container to  New York  2 months ago. He sees America as a major market for spirits  but is also planning a launch in Australia. He spoke of his vision  of creating a NZ craft spirit brand encompassing   recognised world wide for quality bourbon, vodka,  and rum as well as gin based on quality products with a story.  working closely with other NZ distributors.  He wants to  explain the distillery to everyone and aims.  to have  a restaurant opening in 2023 with a glass window to the  distillery as part of the businesses  philosophy of honesty and transparency.  As part of the story, he also draws on the history of the building which he says is the  most photographed industrial building in the southern hemisphere and wants to give people the opportunity to see the inside as part of the experience  associated with the distillery.
His story of what he describes as a 7 day a week hobby kept us entertained  right to the end of the meeting.

Ricky gave the parting thought- “-Your success is not measured by  what you have done but by  the others you have inspired.”
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