Greg Stevenson introduced our speakers Maxine Morrison, chair of the 50/50 Fundraising Committee and Matthew Broussard, founder of Rafflebox. This Calgary-based company is changing the way organizations fundraise in a digital market.
Rafflebox is working with our club to develop an exciting new fundraising avenue for our charitable projects: online 50/50 raffle draws. Rafflebox is the leading North American online raffle platform that runs more raffles than all its competitors combined, and its clients have collectively raised more than one million dollars in the last quarter. With a highly-skilled in-house team of developers, Rafflebox continues to evolve its cutting-edge technology.
Rafflebox is proposing to assist the club in executing three critical components of successful fundraisers: engaging members in friendly competitions to sell tickets, organizing direct marketing campaigns, and media promotions. The company’s marketing specialists will help our club to develop targeted ad campaigns that will launch strategically throughout our raffle campaigns.
Our raffle campaigns will encompass the following elements. We will need to establish realistic fundraising targets and apply for licenses to run the raffles. Obtaining these licenses takes between three and six weeks, and we must guarantee minimum prize amounts that are typically twenty percent of the fundraising targets. We must also establish the required merchant account, and we must set up the ticket selling website. Rafflebox will assist the club with these activities.
The new 50/50 Committee requires club members to sign up for the planning activities, to leverage our connections, and to donate to this exciting new initiative. Please consider joining the committee if you can assist with non-profit partnerships, storytelling, events, promotion strategy, communications, or budgeting.