Anthony Giuffre is the CEO-Partner of Avenue Living
 
Rotarian Peter Giuffre introduced his younger brother Anthony Giuffre as our speaker.
 
 
Speaker Anthony Giuffre
Highlights:
  • 2003 coming off an appliance business failure and needed to start fresh
  • Got help from his realtor brother Chris, got his licence and helped his brother out for the summer
  • Micro-investment was a twist on their offerings (teaching people how to buy their 2nd, 3rd, or 10th home)
  • Pushed his most difficult (feisty) client off on him and they got along and Carl Deodato became his co-founder
  • Carl and Anthony found they had some synergies
  • Carl and Anthony eventually parted ways with brother Chris and started their own company.  Over a very short period of time built the real estate business to having 7 Realtors working for them with 30 to 40 transactions per month in micro-investments
  • Premise was Calgary medium income was relatively high and real estate costs were still relatively low.
  • Filled room and taught people how to read the real estate math
  • However, the market was outstripping their predictions so they could no longer state their assumptions because they were no longer valid
  • They needed to redefine themselves and worked towards real estate arbitrage
  • They tried to create a stable sandbox where their investors could participate in real estate speculation and give them the ability to make money
  • With a stable of investors, bought a series of apartment buildings, upgraded the building systems and offered to their investors the opportunity of improving the units and re-selling them
  • If their plan had not worked, they could still rent the units back out of the market – this was their backstop
  • Their first 120 days their plan worked but when time came to re-load, the market had advanced on them and that eventually made their plan unworkable (the math did not work so that arbitrage opportunity was finished)
  • Recreated themselves again and they found a sustainable opportunity in Brooks Alberta
  • Challenges of having an under managed asset (due to distance)
  •  Smart tenants in 3-bedroom tenants shared accommodations 2 per room for each of three shifts, or 18 tenants per townhome
  • Retrofitted and had to deal with cultural differences all from 100 miles was challenging
  • 6 months later refinance and were able to recover their capital and do it all over again
  • An opportunity in Lethbridge was next including their mortgage guy “knowing a guy”
  • Russ was one of their first and still is a major investor
  • This forced them to be only a good (liquid) as their last play
  • Had to buy underperforming assets, fix them, and rent it at market
  • Brad Wall’s government in Saskatchewan created their next opportunity in Saskatoon
  • Saskatoon’s housing costs were undervalued
  • Their niche was the mid-market, apartment buildings under 20 units
  • Ran this niche time and time again with consolidation of the assets across small town Saskatchewan and central Alberta
  • Few competitors made this work
  • Dr. Nasser was a big Saskatoon investor after asking for and receiving each of the co-founders father names, who he called for a character check
  • King making moment
  • Staying independent helped them survive
  • 2014 came close to a new deal with venture capitalists but the changing environment of the oil price collapse made the plan unworkable.  The VC people took a raincheck and are still waiting for the math to work again
  • They recreated themselves one more time converting preferred shares to common shares (with the agreement of their investors) which created in 2015 a new Limited Partnership
  • In the falling oil price environment there was no one willing to give the $35MM capital they needed so they heeded the advice of if you do not know what to do, do nothing
  • So they sat on their haunches and focused on what they had (no new deals)
  • From Spring 2015 to Fall 2016 they retrofitted each of the units (over 9,000 of them)
  • This improved their business model
  • Retrofitted and re-leased those units so they are now at 90% occupancy
  • They are in the middle of financing $100MM to find opportunities now
  • They started an Agri-fund, with a food shortage, their fund rents farm land back to the farmers and allow non-farmers to participate as investors
  • They was a challenger related to who is legally allowed to own farm land but nothing that could not be overcome
  • That is our story!
 
Dan Adams thanked our speaker.