Long Range Plan

Membership and Partnerships

• Emphasis on retention engagement, fellowship, lasting friendships, and business networking
• Corporate membership provides a meaningful value proposition
• Membership in the Rotary Club of Calgary is attractive and sought after

• 180 Active and 30 honorary members
• 30 percent of members are female
• 100 percent engagement by all members
• Corporate memberships increased to 10
• Numbers of club members involved in district and zone committees, Rotary International involvement, TRF donation levels tracked

Local Community Impact

• Our grants and programs make a difference locally
• Inspire Calgarians by contributing to impactful projects that address local community needs
• Collaborate with Rotaract and Interact and other Rotary clubs, and Toastmasters International
• Leverage funds available through District 5360 and other grants
• Promote awareness of the importance of giving back
• Balance decision-making processes between new initiatives and continued support for ongoing projects/organizations

• Track Stay in School program volunteers
• Track volunteer opportunities for club members through club ambassadors aligned with organizations we support financially
• Assign a champion for each local NGO we support
• Arrange for half of the organizations we fund to make presentations to the club
• Measure and report the number of beneficiaries of our funding
• Produce reports for all other local service projects that do not fall under the Major and Small Donations committees, e.g., Stay in School, Christmas Hampers, Feed the Hungry
• Provide ongoing communications to the club from the champions of our signature legacy projects, and provide volunteer opportunities to club members
• Conduct successful fundraising activities every year
• Ensure all club members understand what their giving options are, demonstrated by having at least 75 percent of active members donating to TRF, CRCF, or both

International Impact

• Support Rotary areas of focus internationally, bringing measurable and sustainable humanitarian aid to support the world’s most vulnerable
• Enhance club member understanding and knowledge of Rotary’s collective efforts
• Work collaboratively with Rotary clubs and other organizations to enhance the effectiveness of our international humanitarian support

• Ensure World Community Service (WCS) projects maximize funding opportunities as appropriate
• Produce an annual report by the end of November for presentation to the club
• Maximize our applications for District grants annually
• Ensure WCS projects collectively support a minimum of three RI areas of focus
• Present projects ten times a year at club meetings (five-minute updates), underscoring the RI areas of focus
• Provide one expert speaker on international development/projects to present at one club meeting per year
• Track the number of collaborating clubs and cooperating organizations annually
• Support other Rotary clubs’ international projects through direct donations or by applying for a Type C district grant.
• Track the number of club members visiting our international club projects, and kilometres travelled
• Identify direct and indirect beneficiaries, and the percentage leveraging of funds

Reputational Impact

• Rotary International and Rotary Club of Calgary are known and valued for community service work and held in high regard by Calgarians
• Members are aware of club activities and their impacts
• Our club is known for collaborating with other Rotary clubs

• Feature one successful club project annually, describing our work, volunteer hours, and funds raised, on the RI showcase
• Survey Rotary clubs in Calgary annually for their perspectives on our club
• Attend at least 11 out of 12 monthly “Calgary All Presidents” meeting
• Be featured at least once on TV annually
• Create an active committee dedicated to external communications
• Post at least once a week on FB or other social media
• Track website traffic
• Track the number of membership inquiries and collect prospect email addresses and add them as ClubRunner “friends,” provided they agree
• Track the number of guests at meetings and collect prospect email addresses and add them as ClubRunner “friends,” provided they agree

Club Operations

• Members actively involved in club service
• Ongoing financial viability of the club
• Club’s charitable status retained with CRA
• An efficient and respected administrative team supports operations
• Club operations support requirements of specific activities (e.g., vulnerable sector screening)
• Effective internal communications support all key results areas
• Club operations align with the current economic outlook

• Board governance training held annually, organized by the president
• Terms of Reference for each area reviewed each year by the board
• A succession plan for all aspects of club operations is reviewed each year by the board
• Employee annual reviews are conducted by the HR committee
• Follow the process provided by District 5360 for volunteer screening by all areas of the club
• Support the measurement of engagement by providing an easy to use process
• Standardize platforms for sharing and communication over and above ClubRunner