Membership Seminar Highlights

Posted by Susan Matovu 
on Sep 28, 2012
 


Image Membership retention

·         Avoid participation by cheque.

·         Track individual member participation.

·         Conduct client satisfaction.

·         Check new members’ departure.

·         Do prospective members information program.

·         Consciously plan the move from potential to prospective member.

·         New member mentoring is important.

·         Characteristics of a mentor – compatibility, respect, time and energy.

·         Roles of a mentor – guidance, Rotary information, good example, get to know mentee.

·         Recommended at least one year of active mentoring.

·         Need centre to monitor and coordinate mentors.


ImageRecruitment

·         Diagnosis

·         Confirmatory tests

·         Prescription

Various dire statistics of Rotarians as a percentage of world, Africa and Uganda population – 0.015 % and below.

How many club members (I) have invited 5,3,1 new member? Less than 10% members are the only ones inviting new members.

Why are we not inviting new members?

·         Limited awareness

·         Sheer laziness

·         Organization not simplified

·         Targets not set, recruitment strategy

·         Narrow networking

·         Qualifications

·         Image of Rotary in the public eye

·         Expectations of tangible rewards

·         Faulty marketing of Rotary

·         Largely urban based

·         Gender roles, domestic financial and other responsibilities

·         Setting ceiling

·         Competing social clubs

How can Rotary Club of Kampala South bring in members?

·         Set target for each member to invite a guest

·         Invite community to service projects then interest some volunteer minded people to join

·         Orientation for all members in benefits

·         Close follow up of prospects

·         Rotary fair

·         Classification survey

·         Effective membership committee

·         Rotary information for 5 minutes during fellowship to boost confidence to invite

·         Internal retreat

·         Benchmark/fair and consistent criteria for new members to join

·         What to do, by who and when?

Important – Rotary extension

·         More Rotary entities i.e. RCC, Rotaract, Interact, new Rotary clubs. Need to extend the family of Rotary.

·         Common mistakes

·         Limited involvement of mother club/Absentee parent

·         Narrow membership base

·         Starting for the wrong reasons

·         Lack of capacity for motherhood

·         Disregard of process of starting a club

·         Lack of awareness of process of starting a club

·         Poor leadership

A mirror was passed around to show that the Rotarian responsible for membership growth is me