Engineering Influence Online: The War Beyond Your Browser
Please join us for fellowship in a social setting at the Sausalito Cruising Club, 300 Napa Street. $10 at the door, no-host bar. Guests encouraged!
Mill Valley Rotary President Kent Campbell’s presentation is entitled "Engineering Influence Online: The War Beyond Your Browser." Kent will discuss how online opinion can be quietly manipulated by leveraging human nature, the realities of online commerce, and technology. In an age when people make decisions based on what they learned on the internet from strangers, various interests alter public opinion by finding traction in negativity bias, tribalism, fear, lust, self-interest, or by simply alleviating boredom. This is possible because the structure of the modern internet is perfectly suited for mass engineering of opinion.
Kent is the Chief Strategist for Reputation X, an online reputation management firm based in Sausalito. His company's clients include businesses, politicians, celebrities, executives, and others who are often perfectly innocent and mostly just misunderstood.