Engineering Influence

Kent Campbell is the Chief Marketing Officer for Reputation X (https://www.reputationx.com), an online reputation management firm based in the San Francisco Bay Area. Part of his mission is to help companies defend their brand from fake and untrustworthy online content. In his talk "Engineering Influence" Kent will explore where fake news and other unsavory online content comes from, how it's created, who creates it, and why. Kent Campbell is a Rotary Bequest Society member, Paul Harris Fellow, and immediate Past-President of the Rotary Club of Mill Valley.