Membership - Attracting Generational Groups

Eric gave the club some insights into some of the reasons for particular age groups characteristics and outlook on being involved with Rotary and associations in general. Data (the pyramid) was presented showing the totals and ratio of Australian males and females for a set of ages.

The generational groupings covered some of the reasons and motivations of personal and group involvement. The message was that each group has different needs and wants; it is necessary to emphasise that Rotary provides different benefits to different age groups; and, we need to sell those benefits to the right person at the right time.  The meeting thanked Eric for a very informative report.