- Program: Devin Winjum
- Tourism matters to everyone – over 80 million visitors come to MN each year.
- We save about $1000 dollars in taxes each household per year due to tourism that visits MN.
- Faribault Tourism Goals
- Grow Faribault’s Visitor Economy
- Create a Welcoming Experience for all Visitors
- Maximize Collaboration Opportunities
- Ensure Organizational Excellence
- Creating a Welcoming Experience with having visitor guides, maps brochures, visitor center, online information, and new tourism screens in the area.
- Collaboration – Minne-Road trip of Northfield, Faribault, and Owatonna, Sakatah Singing Hills bike trail, and So MN
- Measurable impact – increase in lodging, social media engagement, leads & guide distribution, and awards & recognition.
- 2025 Updates-
- Historic Downtown Faribault
- Official main street community
- Rebrand started – historic downtown Faribault
- Marketing and events committee formed
- ED committee Developing
- Logo Created
- Maps Completed
- Events List for 2025
- Singing Hills Group Marketing
- Website purchased
- Video creation 1 complete
- Singing Hills region
- Mankato taking lead on re engaging efforts
- Pending buy-in from communities
- Tourism Events
- Flannel formal sells out event (with Leads)
- Marketing promotion for tourism events
- Car cruises promising large crowds again
- More downtown events
- Other Tourism Projects
- Increase following on social media platforms
- Taste travel tour full page digital & paper
- Full page Star Tribune ad
- Airport & MOA guide spots secured
- Bike/hike guide
- 8,000 copies distributed 2024-2025 guide
- Answered several questions from Rotarians about tourism in Faribault – Devin estimated that the biggest tourism attractions to Faribault is The Mill and also the use of many area lakes.
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