Club in Club program
Posted by Bill Bourlet
CLUB in a CLUB There are many good programs to help you attract new members to your club. One that has an established plan is Club in a Club.
Rotary has been growing over the past years while other service organizations have not. o The main growth has been through the creation of new Rotary clubs. o Club in a Club is a system that takes all those great ideas for starting a new club and uses them to bring a group of people into an existing club. o Using the 13 easy steps can make this a simple and effective process for recruitment. The following pages outline the Club in a Club process.There are lots of credible ways to grow the membership of your club. What makes Club in a Club work is that your entire club develops a plan and everyone pitches in to make it work. With everyone focused on 'membership' you will succeed. The following pages are a plan to help your Club be successful using this program. 1. Go to the Club in a Club website by connecting through the District site www.rotary5020.org or go direct at www.clubinaclub.com. This site is a tool to help you with your planning process. 2. Get your entire club involved. Do have a committee to make it happen but get everyone involved. Let them know the idea will only work if everyone believes it in and helps. You are passing on the world of Rotary to new members ?" your club is the ambassador of this message. Make it a positive one. 3. Take at least two meetings where your President gives you time for each member of your club to fill out a list of potential members. Ensure your club knows the demographic (the age group, the dedicated volunteer type, maybe more women) if you have identified one so the names you receive will fit that goal. Keep it simple; just ask for names and occupations, you can track down addresses later. 4. Take the same care when using this program that you would picking any potential member for your club. Correlate the names and circulate the list to the Board, to the Classification Committee and to the Club members for comment. 5. Personalize your letter of invitation. Make the potential Rotarian receiving it feel welcome and special. 6. Personalize your program. Consider what these potential Rotarians want to know at this first meeting. Will you entertain them? Will you feature Rotary? Give them information about time commitments, financial commitments and let them know what you do in your community and the world. 7. Phone each guest. The personal touch is worth the effort. Form a committee who will phone to ask the guests to attend. Phone to thank them for attending. Use the time to discover if they wish to join. Use the time to discover if they would like to come to another meeting if they can't attend your current event. 8. Have a follow??up plan. If some attendees indicated they would be interested in becoming a Rotarian at a later date, set up a calendar for future contact. 9. Induct and mentor ? mentor ? mentor. Establish a plan to keep your new members active and interested.