Strategy Workshop 2011 April 17, 2011 Part 9

Strengths (Brainstormed list, unranked 2011)

·      Our core of very knowledgeable Rotarians

·      Friendly, excellent fellowship

·      Good location / price / parking

·      We want to reinvent our club, we are here to do that

·      Our club’s foundation

·      Good at rapid fundraising

·      A classification system that drives learning from our experience

·      Excellent speakers

·      Long term members

·      Good track record at fundraising

·      Strong leadership development

·      Our Interact and Rotaract clubs

·      Our newsletter

Weaknesses (Brainstormed list, unranked 2011)

·      Friday lunch club

·      Not enough young members

·      We don’t reflect our community’s diversity

·      We lack connections to local area businesses

·      It is expensive to belong

·      We are not all active as members

·      We lack fundraising

·      Not enough hands on projects

·      Low community awareness / visibility

·      We don’t follow through

·      We do not have leadership succession

·      We don’t mentor new members

·      Leadership in the club is not seen as desirable

·      We don’t train our members about Rotary

·      Our involvement with Interact and Rotaract is weak

·      We are an aging membership, and declining in numbers

·      We have many vacant classifications

·      We are weak at public relations

·      Our website needs work

·      Social media efforts just starting

Opportunities (Brainstormed list, unranked 2011)

·      To leverage the three nearby business communities

·      To leverage the potential of our local neighbourhood

·      To find members from home based businesses

·      To leverage the support of the Arbutus Club

·      To better reflect the diversity of our community

·      To leverage our relationship with St. Georges School

·      To do visible projects that attract people to join us

·      To include the current environmental focus into our community projects