Strategy Workshop 2011 April 17, 2011 Part 6

Key Strategies

·      Build more hands-on work into future projects

·      Develop more support and activity with Interact and Rotaract

·      Establish an international project by 2013

·      Work to access District and RI funds for projects

Objectives

P – 1         Establish liaison(s) for the club with both Rotaract and Interact and build increased co-participation in activities and projects.

Cyril / Harreson / Mary                                    2011- 2012

P 1.1         Start assembly of a data base of young people with whom the club has worked with or supported in the past as a future source of both new members and active community work – friends of Rotary.

Bill / webmaster                                                      2011 - 2012

P – 2          Consider participating in the Zimbabwe project as a partner in the future.

Cyril                                                                        2012

P – 3          Continue with the current ongoing projects such as RYLA support, scholarships, Aquarium etc.

Cyril / Projects Committee                                             Ongoing

P – 4          Develop a local project that goes back to our roots. Research a community need around possible things such as seniors / earthquake preparedness / other key issues where the club will be seen as proactive and adding value.

Cyril / Projects Committee                                    2011 – 2012

Public Relations & Communications

                                          Strategy and Objectives

Key Strategies

·      Become more well known and visible in the community

·      Develop use of website and electronic media further

·      Develop use of Social Media further

Objectives

PR – 1         Issue a press release or announcement with every project completion or funding presentation to both District 5040 and the media.

Board                                                               Ongoing

PR – 2          Re-engage with the Courier newspaper.

PR 1.1         Invite to the club as a speaker

PR 1.2         Try for a member from the Courier

Paul / Harreson                                                      2011 - 2012

PR – 3          Participate in at least two community events in 2011 – 2012 as a means to build awareness and find new members. Consider one at Dunbar Community Centre by the recognition plaque.

Paul / Harreson / Board                                    2011 – 2012

PR – 4          Re- evaluate the club website and develop it forward. Look for a new member / webmaster resource.

Bill / Leigh                                                      Apr. 2011