·      To connect better with our Interact and Rotaract clubs

·      To collaborate with other nonprofit groups in our area

·      To mentor our new members to increase retention

·      To increase our support to District 5040 and Rotary International

·      To become more visible in our community

·      To become more relevant to the community – what do they need?

·      To reinvent our club for the future

·      To leverage the large geographic area of Vancouver’s west side

·      To leverage the retired community for membership

·      To create a club climate that makes others want to be part of us

·      To be perceived in the community as dynamic

·      To do more hands on projects

·      To leverage Rotary’s century of service as a special uniqueness

·      To leverage the ideals of Rotary – we are open to all

·      To leverage our gaming revenue

 

Threats (Brainstormed list, unranked 2011)

·      The growth in home based businesses

·      The perception of Rotary as an elite group

·      The perception of Rotary as a club for retired people

·      There is not enough volunteer time

·      Other service clubs

·      The passing of time – it keeps on going no matter what we do!

·      Losing the “west side turf” to another Rotary club

·      Not leveraging our potential

·      Not becoming attractive to others to become members

·      Not following through

·      Perception of Ambassadorial scholars

·      Not being flexible to adapt to change

·      Probus

·      Reliance on Gaming revenue

·      A continued decline in membership

·      Not responding to the issue of family obligations taking precedence

·      Apathy