Jim Evans introduced our speaker, Mike Mcleod. Director, Member & Business Development of the BC Hotel Association. Mike grew up in North Vancouver, has been in the hospitality industry since he was a teenager working summer jobs at Capilano Suspension Bridge.
As Mike mentioned, Rotary is a great supporter of the hotel industry, hosting events around the world. The industry is looking forward to welcoming everyone back soon.
Ingrid Jarett, (who was going to speak to the club today but ran into technical issues, Mike kindly stepped in at the last minute) has deep roots in the province of BC. She is the current President & CEO of the BC Hotel Association (BCHA).
Challenges behind and ahead have been significant with 16 months of shut down + 16 difficult months ahead = 32 months of losses. It has been and continues to be a brutal time. 70-75% of customers are from out of the province so travel restrictions have a devastating effect. This The urban centres rely on out-of-province clients, so this means that they will be the last to come back because of the travel restrictions.
There are pandemic and recovery contingencies of $3.25 billion in the 2021/22 budget; 1.1 billion unallocated as yet. Businesses with over 150 employees have been left out of the equation. Further measures are needed for the tourism & hospitality businesses.
The association takes on a collaberative approach working with national & city hotel associations.
The BCHA is a bridge builder and positive force for change. They represent the BC accommodation community and work collaboratively with provincial and federal counterparts. They are an integral part of the tourism and hospitality ecosystem in the province of BC and are dedicated to survival, recovery, and long term contribution. They advocate at the community, provincial, and federal level and is the primary voice of the hotel industry in the province.
A current concern is the loss of employees due to the pandemic. Though looking forward to opening up, everyone is facing the challenge of securing good employees to serve their guests. Many experienced people they lost have found employment elsewhere. It remains a tumultuous time.
Ingrid is working hand-in-hand with governments to develop a workable restart plan. Pushing for rapid testing to build confidence in our travelers and those hosting those travelers. Priorities include dealing with:
- Communication plan – for government, communities, industry, and residents
- Marketing plan – DBC, DMOs, industry, timeline
- Health & Safety – Bsafe
- Labour Shortage
- Insurance
The outlook is definitely challenging, however, we are all confident that we will recover over the next two to three years. Realistically it will not be until 2023-2024. The four factors that will affect the timeline of the recovery are:
- Vaccine timeline – currently being addressed
- Mass gathering restrictions – expected to go on for the next year, to the summer of 2022, affecting conventions & large business meetings
- Slow business travel – restrictions and then slow rebuilding of confidence expected through to the summer of 2022
- International travel – slow opening of restrictions allowing off season travel, again expected through the summer of 2022
Optimistically, given the above factors, it will be towards the end of summer 2022 before real, significant recovery will be experienced. The road will be bumpy but we have confidence that BC’s reputation as a safe place will come to the fore.
If you have any follow up questions or inquiries please feel free to contact:
- Ingrid Jarrett, President & CEO, Government Relations, ingrid@bcha.com
- Mike Macleod, Director, Member & Business Development, mike@bcha.com
For more information, check out the BCHA website,
CLICK HERE