Sarah Leonard, Executive Director for Visit Longmont is tasked with developing and promoting tourism for Longmont.  Tourism translates into $220 million dollars to Longmont, along with an estimated 4,000 jobs.  Sarah gave us a sneak peak into the 2024 plans which include several new campaigns, (one being a mascot contest),  enhanced branding, an overhauled website, a focus on meetings and events, growing their team and reconnecting with community and partners.  Visit Longmont is located at 320 Main Street.  Contact:  Staff@visitlongmont.org