On May 16th we will have the distinct pleasure of welcoming Grant Ainsley. Here is an excerpt from Mr Ainsley's website of what members and guests can expect to hear:
"Grant Ainsley is one of Canada's experts in media relations and crisis communication and has spoken across the country about ways to make positive impacts in the media. He's impressed audiences as he's looked at examples of what CEO's, politicians and others have done in a crisis. Some have thrived, while others failed and Ainsley explains how anyone can look like a pro in crisis mode and avoid the pitfalls that can end careers and crush brands.

After being in, and working with the news media for over 30 years, Ainsley now speaks about ways that organizations and their leaders can build and protect their brand in any type of media environment. Learn how a professional, organized and real approach to the media can positively affect your bottom line.

Here's what Grant Ainsley speaks about:

Why every company should have a communications policy

How to avoid a crisis and what to do and say if you get into one

How social media has become a game changer for traditional media

Why CEO's have to look at the media differently

Why it's more important than ever to be honest and real in public"