Rotary Club of Kampala Central Continues to Sow Seeds of Hope in Nyenga!
Rotaractor Abbas Bwanaheri
Health is not just something we possess-it's a refelction of who we are!
Mrs. Jane Baine
Transforming Lives: The M & E Team’s Inspiring Journey in Eastern and Northern Uganda.
Rtn Sheila Martha
“WARKC” We Are Rotary Kampala Central. Building strong foundations to serve our communities sustainably
In this special edition of Our Rotary Club Magazine The Passion, we are honored to introduce our newly installed 32nd President of the Rotary Club of Kampala Central, Marion Muyobo. Taking office on 1st July 2024, President Marion brings a wealth of experience, passion, inspiration and a visionary approach to our club. Join us as we explore her journey, insights, and aspirations for the future of our community.
In this month’s Rotary Magazine, we are thrilled to bring you an exclusive interview with one of the most dynamic and committed Rotarians in our club, Rtn Duncan Aturinda. Join us as we delve into the extraordinary life journey of this inspiring individual, exploring their Rotary experience, family roots, cherished childhood memories, hobbies, career, personal mantra, and more.
We are thrilled to bring you an exclusive interview with one of the most dynamic and committed Rotarians in our club, Rtn Sharifah Nakisozi. Join us as we delve into the extraordinary life journey of this inspiring individual, exploring their Rotary experience, family roots, cherished childhood memories, hobbies, career, personal mantra, and more.
Your view will however differ depending on whether you are a journalist or a publicist.
People write for different reasons. Everyone has a different motivation.
Some want to change the world. Some want to grow their craft or career. I mean, you spent years in school studying for this.
Others are making a living. No matter the reason one writes, one will do better to understand the dynamics of the landscape. Media sets an agenda due to what is reported, how it is covered but also what isn’t.
On the other side of journalism are sources or people who make the news. In their world too, what is not said is sometimes more important than what is said. In the world of a publicist, stopping a story may sometimes be more important than getting one out.
But I was new to this world. I did not understand the dynamics. And I only had one view. It was only later when I joined public relations that I had a full appreciation of media dynamics. Businesses constantly promote their brands and jealously guard their reputation. Some of this effort is through reportage or through advertising. But they will also fight as hard for stories that don’t favor them not to run.
Let me explain.
