Add photos
Photos add interest to a blog post. Send action photos (at least 960 x 440 pixels, with captions included) as separate .jpg attachments, making sure to sign and include our artist release form. (Please ensure you have the rights to use submitted photos.) Find tips on taking better photos in these blog posts.
Blog posts should meet the following requirements:
1) Keep it short. Posts should be 300 to 700 words and be about one topic or idea.
2) Posts should be written for a wide audience and avoid jargon or technical language. Write like you speak using conversational language to explain things clearly, and include specific examples to illustrate a point.
3) Write in the first person āIā voice and include personal observations and impressions. The best posts tell a story, that will inspire other people to want to know more about Rotary.
4) Write for an online audience. Online attention spans are short, and readers scan a page more than they read word-by-word. Keeping that in mind, employ scannable tactics such as:
- Short paragraphs (one idea a paragraph)
- Short sentences
- Highlighted keywords
- Sub-headings
- Bulleted lists
5) Be direct. Most blog readers decide if an entry is worth reading in just a few seconds. State your main point in the beginning of your post and include supporting information in subsequent paragraphs.
6) Include links to other sites, blogs, partner organizations.
7) Encourage reader interaction by providing a clear call to action, such as asking readers to post their thoughts in the comments section or to share the piece on social media with their networks.