Public Image

Zones 28 & 32 Public Image Award

Build Visibility. Tell Your Story. Grow Impact.

The Zones 28 & 32 Public Image Award is designed to help Rotary clubs and districts strengthen their public image through practical, achievable actions that build long-term visibility and credibility.

Throughout the Rotary year, clubs will complete a series of Public Image Challenges released every two months. Each challenge focuses on essential public image fundamentals—helping your club create a clear strategy, tell compelling stories, and consistently showcase the good you do in your community.

These step-by-step activities are ideal for Public Image Chairs, committees, and club leaders, and are designed to:

• Increase community awareness of Rotary

• Strengthen and protect Rotary’s brand

• Improve storytelling across digital platforms

• Inspire engagement, membership growth, and pride

Clubs that complete the challenges will earn recognition for Public Image excellence at the Zone level.

How the Public Image Challenges Work

• A new set of challenges is released every two months

• Each challenge includes clear action items and practical guidance

• Clubs complete the tasks and submit proof through a simple Google Form

• Progress builds throughout the year, creating a sustainable public image system—not just one-off posts

Action Item 1: Public Image Audit

Purpose: Establish a strong foundation by understanding and organizing your club’s existing public image assets.

Step 1: Conduct a Club Public Image Audit

Review and document your club’s current resources, including:

• Website(s)

• Social media accounts

• Email addresses and email marketing tools

• Cloud storage (Google Drive, Dropbox, etc.)

• Print materials (brochures, banners, signage)

As part of this audit, be sure to:

• Identify who has access to each platform

• Confirm usernames, passwords, and admin permissions

• Ensure branding is correct, consistent, and up to date across all platforms (logos, colors, messaging)

This audit helps protect your club’s digital assets, improves continuity during leadership transitions, and sets your Public Image team up for success.

Report Completion

Once your audit is complete, report this action item using this Google Form.

Action Item 2: Why Join Rotary? – Website Story

Purpose: Create outward-facing content that clearly communicates Rotary’s value to the community.

Step 2: Create a Website Article

Develop and publish a public-facing article or story on your club’s website that answers the question:

Why should someone join Rotary?

Your article may include:

• Stories of service and community impact

• Member testimonials or quotes

• Photos and/or video

• A “Top 5 Reasons to Join Rotary” list

• How Rotary benefits members personally and professionally

This content should be written for non-Rotarians and focus on impact, connection, and opportunity.

Report Completion

Submit the link to your website article using this Google Form.