Public Image | Zones 28 & 32

Welcome! Whether you're a brand-new club Public Image chair or a seasoned district coordinator, this page is your home base for telling Rotary's story well. Zones 28 & 32 span two languages, four countries, and eight time zones — Bermuda, Canada, France , and the United States — which means our clubs share the same vision but share it in wonderfully different ways. Here you'll find webinars, templates, brand guidance, and real stories from clubs across our zones, all in one place to help you build a vibrant public image your community notices. Be sure to check out the the menu options on the left for a variety of assets available to clubs and districts to assist with your public image outreach.

Download our Quick Reference Guide to Public Image Resources.

Ignite: Public Image Learning Sessions

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Ignite: Public Image Learning Sessions

Ignite Public Image: Social Media & Canva Templates
Tuesday, December 8 | 7:30 PM EST
Zoom Registration

Great content doesn’t have to take hours to create. In this session of the Ignite Public Image Learning series, we’re getting hands-on with the tools and tips that help your club stand out on social media.

What we’ll cover:

Canva for Rotary clubs: formatting, image sizing for each platform, hashtag best practices, and graphic design tips for polished, on-brand posts
Social media best practices: what works on each platform and how to tailor your posts
Video and reels: how to pick the best templates and make short-form video work for your club
Standing out: simple ways to get noticed in a crowded feed

Our Zone Public Image team members will share practical tips you can use right away, whether you’re brand new to Canva or ready to take your club’s social presence to the next level.

Bring your questions, and get inspired!

Ignite Public Image Award

The Ignite Public Image Award recognizes clubs and districts across Zones 28 & 32 that bring Rotary’s story to life. Designed as a roadmap, Ignite guides you through a series of practical actions, each one connecting you to tools, training, and support that strengthen how your community sees Rotary.

Whether your club is just starting to build its public image or ready to take it further, Ignite meets you where you are. Every action counts, every story matters, and every step helps more people discover who we are and what we do.

Start with Action 1: list your Public Image Chair and share a Story of Impact.

Learn More Here

New Public Image Chair? Start Here!

New to the role? Everything you need to get started — branding basics, templates, and team-building guidance — is right in our Public Image Tool Kit.

Welcome to the role! Whether you're just getting oriented or picking up where the last chair left off, our Public Image Toolkit has what you need to get started — branding basics, ready-to-use templates, webinar recordings, and guidance on building your team. Browse the toolkit, or reach out to your Zone 28 & 32 PI team anytime.

Public Image Toolkit

Visit Our Curated & Branded Canva Template Library

Every template in this library is pre-built to Rotary brand standards, so your Club or District can create polished, on-brand materials without starting from scratch. Pick a design, customize it in Canva, and download or print — no guesswork, no rebuilding Brand Kits, colors or fonts from zero.

Canva Brand Template Library

Meet Your Zones 28 & 32 Public Image Teams

Meet Your Zone 28 Public Image Team

Cheryl Metiva, Rotary Public Image Coordinator Zone 28

rotarypdgcheryl@gmail.com

Meet Your Zone 32 Public Image Team

Amy Sheller, Rotary Public Image Coordinator Zone 32

amycsheller@gmail.com

Subscribe to our Public Image Newsletter

Want Public Image news and tips delivered straight to your inbox? Subscribe to Public Image Network, the newsletter built specifically for Zones 28 & 32 clubs. Each issue brings you practical guidance, branding reminders, upcoming webinar dates, and ideas you can put to work right away — so staying on top of your club's public image is easy! Click here to subscribe

Public Image Resources available to download below. If you are looking for something specific reach out to us or if you have a resource to share let us know.