Rotary Public Image Coordinators (RPICs) 
have expertise in the fields of
public relations, journalism, or communications.

 We can help you:
  • Increase recognition of Rotary's humanitarian work by sharing the Rotary story
  • Help club and district leaders share Rotary’s successes with the community and local media
  • Consult and provide guidance on public image funding ideas

Your RPIC is a key volunteer resource for your district.  RPICs serve as a vital link between Rotarians at the club, district, and global levels, and between Rotarians and Rotary staff. We:
  • Serve as a trainer, motivator, consultant, and subject matter expert for club and district leaders in your region
  • Assist  district and club leaders in telling the Rotary story in a compelling and consistent voice
  • Help clubs and Districts develop a Public Image Plan and an Annual Public Relations Calendar
As your Rotary Public Image resource, we  can help you tell the Rotary Story! It used to be that we were encouraged to do our work quietly and not for recognition. It has really only been the past decade where telling our story has become one of Rotary’s key strategic initiatives.
Tell Rotary's story using the videos, ads, images and templates available through the Brand Center. There you will find Rotary graphics and logos to create your own club logo or brochure.