About District 5370 Public Image | Rotary District 5370

PUBLIC IMAGE

The District Public Image (PI) Committee was established to support the district and clubs in their own public relations, by providing resources and information.

Whether you’re new to Public Image and Public Relations or a seasoned expert, we can help. This page is here to educate interested Rotarians about the resources available to them through the internet and teach techniques and best practices on the avenues of PI:

Newsletter / Connections
Social Media
Website
Blog
Traditional Media
Events
And more.

Rotary is one of the world’s best kept secrets… No more: we want everyone to know about us!

Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. One way to help is by following RI-brand guidelines. If we use our voice consistently in all our messaging, we can ensure that our communications reflect our distinct character and are easily recognizable. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.

District 5370’s PI Goals

Priority #1: Enhance Rotary's Public Awareness and Understanding

Goal: Increase public recognition of Rotary and its positive impact on the community.

Develop and implement a district-wide PI strategy.
- Create clear and consistent messaging that highlights Rotary's work and showcase Rotary’s “People of Action”.
Organize public awareness campaigns.
- Develop educational materials for the public.
- Define a digital ads campaign through Google.

Priority #2: Support Clubs in their PI Efforts

Goal: Provide clubs with the guidance, resources, and training to enhance their public image.

Educate clubs on Rotary's branding guidelines.
Create and share PI resources (templates, checklists, etc.).
Establish a system for collecting and sharing district and club stories.
Develop and deliver quarterly PI workshops and training sessions.
Set up a recognition process for clubs that excel in PI.

Priority #3: Improve Digital Presence

Goal: Enhance the district's online presence (website, social media, newsletter).

Develop and maintain an updated district website.
- Create a PI section on the district website.
- Revive the district blog with stories (1/month).
Create and manage engaging social media content.
- Post at least 1/week and increase following by >10%.
Redesign and streamline the Newsletter/Connection.
- Increase open rate by xxx%.

Priority #4: Measure and Evaluate PI Efforts

Goal: Track and evaluate the effectiveness of PI initiatives to demonstrate the ROI.

Use data and analytics to measure website traffic, social media engagement, and media coverage.
Gather feedback from clubs and the public.
Regularly review and adjust PI strategies.
Showcase how PI efforts contribute to membership growth, fundraising, and community impact.