21 Places to Find New Members
Posted by Paul Falvo
Finding
potential new members for our club is much easier than you think. As this excerpt from Club Runner Newsletter shows, in our day-to-day activities, we can simply promote the features and benefits of
Rotary when the opportunity arises.
Adapted from previous issue of Membership Matters.
21 Places to Find New Members for Your Club
Membership development and retention is a constant challenge, but
requires attention and effort in order to be successful. Finding
potential new members for your club is much easier than you think. In
your day-to-day activities, simply promote the features and benefits of
your club as the opportunity is presented to you. A 30-second
commerical is all that you need to capture the attention of your target
audience.
Wondering who you should target? Here are 21 kinds of people that can be potential members of your club.
People You Know
1. Spouses/partners of current members
2. Former members of the club, club secretaries can access a list of former members at rotary.org
3. Program speakers
4. Government employees, city, province/ state or federal
5. Volunteers involved in other organizations, such as United Way and Cancer Society
6. Customers and vendors of current members
7. People who are involved with you in leisure activities (tennis, golf, curling, bridge)
8. People you see in church, synagogue, mosque or temple
9. People with whom you work
10. Your relatives, friends, classmates, and neighbours
11. Fraternity/sorority brothers and sisters
12. Recent retirees
13. People from organizations supported by your Rotary club
People You Don't Know
14. Chamber of commerce membership list
15. City or community directories, residential and business
16. Parents of Youth Exchange Students
17. Rotary Foundation Alumni, a list of all known alumni living in your community is available from RI
18. Classifications not represented in your Club, update your classification list
19. Promotions that have been announced in the newspaper
20. People who work in town but live in other communities
21. People new to the community
Membership development and retention is a constant challenge, but
requires attention and effort in order to be successful. Finding
potential new members for your club is much easier than you think. In
your day-to-day activities, simply promote the features and benefits of
your club as the opportunity is presented to you. A 30-second
commerical is all that you need to capture the attention of your target
audience. Wondering who you should target? Here are 21 kinds of people that can be potential members of your club.
People You Know
1. Spouses/partners of current members
2. Former members of the club, club secretaries can access a list of former members at rotary.org
3. Program speakers
4. Government employees, city, province/ state or federal
5. Volunteers involved in other organizations, such as United Way and Cancer Society
6. Customers and vendors of current members
7. People who are involved with you in leisure activities (tennis, golf, curling, bridge)
8. People you see in church, synagogue, mosque or temple
9. People with whom you work
10. Your relatives, friends, classmates, and neighbours
11. Fraternity/sorority brothers and sisters
12. Recent retirees
13. People from organizations supported by your Rotary club
People You Don't Know
14. Chamber of commerce membership list
15. City or community directories, residential and business
16. Parents of Youth Exchange Students
17. Rotary Foundation Alumni, a list of all known alumni living in your community is available from RI
18. Classifications not represented in your Club, update your classification list
19. Promotions that have been announced in the newspaper
20. People who work in town but live in other communities
21. People new to the community