Membership Minute

Posted on Nov 13, 2017

 

 

8 Ways to Increase Association Membership

Memberships are the lifeblood of many associations, and for good reason – they represent professionals that establish standards and ethics in a given industry and, more importantly, they drive revenue. That’s why each year, association managers are tasked with one very special goal: TO INCREASE MEMBERSHIPS!  If your association membership numbers have been flat or, if even worse, you are losing members, you may need some fresh ideas to pump up your numbers. Start by putting yourself in the shoes of a potential member… Why would they join? What’s in it for them?  And for a new member, what would make them stay after their initial year?
 
There is definitely strength in numbers, so how can you give your membership count a boost?  I’ve rounded up a few simple ideas that are easy to implement and will help to get your creative juices pumping during your next strategy session.
 
1.  Market where your members hang out
2.  Host events that professionals will want to attend.
3.  Have a membership drive.
4.  Get feedback from current members.
5.  Keep existing members happy.
6.  Provide a personalized membership card.
7.  Begin the renewal process early.
8.  “Join NOW!” – Create urgency
 Marisa Cogan
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