Posted on Sep 17, 2018




What's More Valuable to your Club's Existence - Membership Recruitment or Retention?

 Recruitment is the most important activity for club membership development and to secure its existence, right? Not necessarily.
Member recruitment is definitely a key factor, but if you want your club to thrive, membership retention is the most important piece of the puzzle.
Although many club officers may think that if new members are not joining, the livelihood of the club will not survive. However, in order for new members to join, it’s necessary to have a solid foundation of members which will always stimulate membership growth. Here are three reasons why retention is more important than recruitment:
Adapted by:
ClubRunner Newsletter