Should Rotary Clubs Be On Facebook?

Definitely, says Mel Powell, treasurer of the Rotarians on Social Networks Fellowship, who is working to organize an e-club based in the Greater San Fernando Valley, California, USA. Here, he explains how Facebook can help clubs connect to the community, and offers advice on getting your club started.

Q: What’s the difference on Facebook between pages and profiles? And which one should be used for Rotary, Rotaract, or Interact clubs?

A: I recommend a page. It can reach a wider audience, which enhances a club's public image and helps clubs find new members -- without some of the drawbacks of profiles. For example, Facebook limits the number of "friends" a profile can have, but an unlimited number of users can "like" your Facebook page. Also, with Facebook profiles, a certain amount of information is shared among friends, which may make some people hesitant to friend a Rotary club. The same level of information is not shared when someone merely "likes" a page.

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