Thematic Analysis
Posted by Greg Hadubiak
on Jan 12, 2015
Rotary Club of Edmonton Riverview: Self Assessment
Provisos & Qualifiers
- Not 100% participation
- Looked for themes
All input available to the Club President / President-Elect
Interpretation by one Rotarian
How We View Ourselves
- Strong identification and loyalty to the Club
- Solid track record of service / long, stable history
- An active and involved club (not just about writing a cheque)
Next Steps
- Move to Key Themes / Points of Focus
- Establish Desired Results
E.g. membership growth, fundraising targets
- Establish Metrics and Reporting Requirements
Report quarterly by Avenue of Service
Membership growth, engagement, fundraising goals, The Rotary Foundation contributions, etc.
How We View Ourselves
- Solid reputation within District 5370
- Membership camaraderie (We have fun!)
- Good diversity (better than other clubs) or is the bar too low?
Perceived Challenges
- Membership:
Growth?
Stability
The "Right" member
- Internal Communications - more of it ...
- Member fatigue?
New projects?
Process for project identification and selection
Hands-on projects
Length of project commitments?
Too few member engaged on any one project
Fundraising challenges; too much internal focus
Key Suggestions ...
- Increased partnership approach:
With other Rotary Clubs (local or beyond)
Learn from other Rotary Clubs
Partnerships with other community / international organizations
- Be clear about demand on individual member time:
At recruitment / initiation
As time goes on
The Rotary Foundation (TRF)
- Enhanced communication:
Regular reporting back to the Club as a whole
More formality
- Project Management:
Signature project (project or fundraiser)
Confirm project duration / commitment
Project selection process (develop or utilize existing)
- Membership focus:
Encourage diversity
Ensure appropriate understanding / engagement
Ensure appropriate orientation
Rotary 101 on an ongoing basis
- Fundraising:
Sustainability
Externally focused
Innovation