DG Wulff's Visit 9/22/16 

To the surprise of some, today's Rotary is quite different from the Rotary they joined years ago.  New members identify more with their engagement in Rotary projects than they do with any perceived image or status associated with membership.  Simply put, newer members, especially Millenials in particular are more doers than joiners.  Their Rotary identity is a function of their participation. 

Following considerable, careful study of "Psychographics" of members and non-members, Rotary International adjusted their recruitment and retention approach more toward participation, engagement of members, rather than merely belonging.

Within the 62 clubs comprising District 5130's 6 county span, Rotaract offers individuals with values paralleling Rotary to become active in their local communities as well as International opportunities with different levels of financial commitment. Two clubs are active in Humbolt County and seven in Sonoma.  Rotaractors and Rotarians find very fulfilling relationships through informal vocational mentoring.  

"Engaging members is the key to a successful membership".  Wulff reminded everyone that Rotary has projects for all ages and skill levels.  Young and older alike want relevance and value in their commitment of time and resources.  If they find those, they remain active Rotarians.  Wulff reminded us The Rotary Foundation is one of only three in the world to be ranked the #1 non-profit Philanthropic fund.  It has the support of the Bill and Melinda Gates Foundation in eradicating Polio worldwide. 

Just how is Rotary visibly changing?  Last year a new pin was introduced, combining both the well recognized Rotary Wheel with our name:  "Rotary". We are encouraged to wear our pin and be prepared to tell why we are Rotarians:  How are we engaged in our local, national and International communities?  What keeps us in Rotary?  

Wulff concluded his address with his special engagement with Rotary:  Peace Initiatives.  Describing war as the temporary repeal of reason and virtue,  Wulff spoke of Rotary International's priority of promoting peace through it's Peace Scholars and Institutes.  He urged us to collaborate with other clubs in establishing a Place of Peace:  Mark a place with a message, a plaque, a banner, in a park, create a garden.  Build a place to help peace grow!!