Jill Lublin, Marketing 101!
Our speaker for December 19th was Jill Lublin, a Marketing Consultant. Jill’s presentation was dynamic, fascinating and helpful for our club’s goal to increase membership. She is an expert speaker and writer, and she knows how to position a business to increase sales. She gives strategic ‘publicity crash courses’ and espouses a concept she calls “guerilla marketing.” Her presentation, however, was geared towards our goals as Rotarians. She is impressed with Rotary’s key messages and believes they can be used effectively as advertising to increase membership and donations. The goals she thinks we should focus on include philanthropy and camaraderie. She envisions a marketing program based on Rotary’s ability to provide a joint setting for multiple objectives, such as camaraderie, giving/philanthropy, peace and community. These messages are compelling and we should be able to get our club known by advertising them. She advocates a very focused message repeated throughout different media, including press, social media, and blogs. Her suggestions include advertising our members in the Press Democrat’s announcements sections and issuing press releases. She also recommends considering advertising our expertise in disaster preparedness (the top 3 things to do in a fire, for example). We should find a few great stories about our members and publish them. We could start live-streaming our meetings, start an under 30’s branch, have happy hour gatherings, and advertise in AARP, the world’s biggest magazine!
A huge thank you to Jill for an amazing meeting. Jill is a great speaker and motivator and she gave us much food for thought.We need to get her back to follow up on these great ideas. And, if you have a business and need to implement a new marketing program, Jill would be a great choice!
