Sonoma County Tourism

Claudia Vecchio brings more than 25 years in the destination and consumer marketing arena to her post as President/CEO of Sonoma County Tourism. During her three years with the organization, she has led the development a multi-year strategic plan now in its second iteration, launched a new destination brand: “Sonoma County: Life Opens Up” and evolved positioning to focus on sustainable travel and destination stewardship. Managing a series of crises including wildfires, flooding and the COVID-19 pandemic, Claudia has guided the regional tourism industry through the event and into successful recovery efforts.