The Future of Water: Perception, Innovation, Resilience
May 14, 2026
Mark Millan
The Future of Water: Perception, Innovation, Resilience

Mark Millan is the founder of Data Instincts, a professional consultancy specializing in public outreach for implementing a spectrum of water projects. He has coordinated outreach for dozens of water reuse projects throughout the United States and has advised on reuse internationally.

Mr. Millan has authored numerous papers and participated in many research projects on water-related communications. Mark co-authored the Water Research Foundation’s Developing Model Communication Plans for Advancing Awareness and Fostering Acceptance of Potable Reuse and was a contributing writer to the World Health Organization’s Guidelines for Potable Reuse published in 2017.

He currently serves on the Executive Committee for the Board of Trustees for WateReuse California.Mark served on the council for the Town of Windsor in 2014-18, and was Mayor in 2016.

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