Hugh Futrell Corp. - Courthouse Square
Feb 23, 2017
Giles Beeker
Hugh Futrell Corp. - Courthouse Square

Giles Beeker is a multi-faceted business and real estate development professional. Presently working with Santa Rosa-based developer Hugh Futrell Corporation, Beeker leads acquisition, development, and programming activities in hospitality and mixed-use projects for the firm.

Prior to moving back to California, Beeker led the development and programming team for the largest building in Washington DC. Totaling more than three million square feet, the Ronald Reagan Building and International Trade Center is owned by the U.S. Government, however, the legislation that created the project requires that it serve as a public building with public spaces managed by a private sector company. Beeker worked within a partnership formed by Fidelity Investments and Urban Retail Properties to plan and manage the public space- over one-million square feet- and meet the

Congressional mandate that the building serve as an "International Trade Center," a catalyst for the redevelopment of Pennsylvania Avenue, and an asset for residents, tourists and government workers.

Beeker developed business plans to create a large conference and event business line, lease office space to businesses involved in international trade, operate a large public food court with visitor services, develop and produce programs to bring together U.S. Government agencies involved in trade promotion or regulation and US companies trying to increase export activity, and to provide basic property management services to the facility. On acceptance of the business plans by the U.S. Government,

Beeker was hired by the partnership and became the project’s senior executive for nearly 14 years.

Earlier in his career, Beeker led a Los Angeles-based consulting team focused on the wine, food, and hospitality space. Assignments included development and management of all hospitality events for Coca-Cola at the 1996 Atlanta Olympic Games, a wine industry modernization and brand development program for the Republic of Macedonia, and financial due diligence supporting the sale of California Pizza Kitchen.

Beeker also managed marketing and sales in the Western US for Kobrand Corporation, a leading wine supplier and importer, and served in corporate and field management roles for Bel Air Hotel Company, Raleigh Enterprises, and Hyatt Hotels and Resorts.

Beeker has held governance and leadership roles in industry, government, and affinity organizations, including as delegate to the World Economic Forum, representative to the President’s Export Council, board director of the World Trade Centers Association, British-American Business Association, American Institute of Wine and Food, and as president of the Sommelier Association of California.

Beeker was granted a bachelor of arts degree at Christ Church College, University of Oxford and

Master’s Degree at the London School of Economics and Political Science. Beeker lives in Saint Helena, CA with his wife and two sons.

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