Jim Hartfiel, Host

PEOPLE LIKE A SIMPLE MESSAGE. How professional services grow with clear messaging

Word of mouth only works when people know what to say. Everyone knows using stories will increase sales. But what if you could also turn your brand message into a repeatable story? What if every employee and client said the exact same thing about your company? David shows you how stories can be much more useful than just case studies and anecdotes. He shows you how to create a repeatable brand message that makes your customers the hero...and makes you their valued resource for success.  

Key points:

• Classic story structure for marketing
• How to create a 10-second story
• Making your customer the hero

David is a story specialist who teaches professional services and nonprofit leaders how to make impact by clarifying their message. Bringing 30 years’ experience with artists, corporate professionals and attorneys, David uses his background as an actor and playwright as the foundation of his innovative approach. As a keynote speaker and consultant, David has shown professional services and nonprofit leaders how to use story techniques to grow their business by making an impact. As a theater artist, David has performed or directed for internationally-known theaters in the Midwest, and he is a recipient of a Bush Artist Fellowship for Storytelling.