Meeting Overview - November 18, 2020

Health & Environment Benefits of Grass Fed Beef 
Todd Churchill, Chief Marketing & Financial Officer of Blue Nest Beef
Grass Fed Beef Grazed on Audubon Certified Bird Friendly Land
www.audubon.org/ranching
www.bluenestbeef.com
www.churchillreserve.com - Free local delivery with minimum purchase
 
A Serendipitous Journey

Serendipity led to the connection of an engineer who knew about energy and carbon to a filmmaker who was looking for better climate solutions. They met a cowboy practicing new grazing methods, and an ecologist quantifying carbon in soil, and something started to smell like a real solution. With the now growing network, fate connected them to two grassfed beef pioneers who were among the best and most seasoned in the game - one who knew the art of finishing and one who knew the art of marketing.  Together they began to see they might have the pieces of a solution to solve an important problem by surprisingly coming together to reinvent real beef with a bigger purpose involving how it would get from pasture to plate. We realize we're not yet as diverse as the prairies we seek to recreate, but, hey, it's our start!

B-Corp

Blue Nest Beef is chartered as a Public Benefit Corporation - otherwise known as a “B Corp.”  That means we are a for-profit business, but we also put it right there in our legal charter that we are required to consider the following “special public benefits” in all of our business decisions:

  1. Improving human health
  2. Taking carbon out of the air and putting it into soil
  3. Reducing consumption of supplemental material and energy inputs
  4. Restoring the environmental health of air, water and land ecosystems
  5. Reinvigorating distributed, rural communities

For us, profits are like oxygen - a condition of building and growing a business, not to be mistaken for the purpose of it.  We aspire to be an example of how humanity and nature profit together, as we believe this kind of business is necessary for the future of all business on this planet.

Sharing the Wealth

We’ve designed our business to work just like the symbiotic relationship between grass and soil in healthy pastures.  In healthy pastures, plants share 20% or more of the products of photosynthesis through their roots with surrounding microbes.  We've designed our business to be similar:

  1. Finisher Premium - We pay farmers who finish an animal to our high standards a material premium above prevailing market prices.  But it’s not easy to create a steak that can both “wow” the taste buds and restore grassland habitat. If you are a producer, and think you can finish to our high standards and want to talk to us about becoming a supplier, please email us at livestock@bluenestbeef.co.
  2. Affiliates - We seek to create an extended community of folks helping us sell more beef that helps more birds.  Whether a local Audubon Chapter, another conservation group, or just a voice that wants to help spread the good word, organizations and people who secure a new subscriber will also earn a share of lifetime revenue from that subscriber.  To learn more about our affiliate program , click here.
  3. Producer Pool - A large majority of cattle ranchers only produce calves, not finished animals.  So there are 100’s of farmers on potentially millions of acres in our supply chain before an animal gets to a finisher. We are developing a system to share the wealth with this supply chain.

When you buy our beef, you’re feeding a renewable food ecosystem that can bring healthy food to your plate and life back to every field we touch.