Destination Riverland

Tony Sharley is the General Manager of the Riverland’s regional tourism body — Destination Riverland — challenged with the vision of “confidence in tourism investment and excellence in tourism operations”.

He is a passionate Riverlander who also serves as a Director on the boards of the RAA, RiverSmart Australia and the Conservation and Hunting Alliance of SA.

Tony grew up on the Murray River at Renmark and completed degrees in natural resources management at Roseworthy Agricultural College, Canberra University and a Master’s Degree in Applied Science at Monash University.

His career has included positions with Primary Industries SA and the Murray Darling Basin Commission, playing key roles in water reforms that have helped to shape healthy river reforms today.

More recently Tony was manager of Banrock Station Wine and Wetland Centre and led the process of listing the Banrock Station wetlands as a Ramsar wetland of international importance.

In 2009 he was awarded by his peers in the Riverland Tourism Association for the Most Outstanding Contribution by an Individual.

Tony’s current role in tourism is helping to forge stronger collaboration between the food, wine and tourism industries, develop a series of day walks along the River Murray and helping to promote the Riverland as an exciting winter holiday destination.