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President, 1960-61
B. Howard Baker
President, 1961-62
Deward W. Stannet-Brown
President, 1962-63
Donald F. Crowder
President, 1963-64
Richard E. Dodge
President, 1964-65
Stig Palm
ROTARY IN THE
VOCATIONAL SERVICE
Herbert J. Taylor
R. I. Past President and R. I. Director
Trustee of Rotary Foundation
Chairman of Club Aluminum Company
Speaker
Golden Anniversary of Rotary Club of
The 4 Way Test: a guide for measuring ethical conduct in business relations. PDG Bill Smith met the Founder of the 4 Way Test and made this report on the address given by Herbert J. Taylor:
Herbert J. Taylor was a student of the bible and used many stories of the bible to illustrate his points. During the 1932 depression he was signed by the creditors of the Club Aluminum company and given the task of saving the company from being closed out as bankrupt. The company was a distributor of cookware and other house ware items. The company owed $400,000 more than its total assets. It was bankrupt, but still alive. He borrowed $6,100 from a Chicago bank so he would have a little cash with which to operate.
The company had good products, however, its competition also had good cookware with well advertised brand names. The company had some good people working for it as did its competitors and the competitors were in a much better financial position With tremendous obstacles and handicaps facing the company, it was felt that they must develop in their organization something which their competitors would not have in an equal amount.
The management believed that in right there is might and determined to do its best to always be right. It was decided that there should a short measuring stick or ethics which everyone in the company could quickly memorize. Considerable time was spent in developing four short questions which now make up the four way test. To apply the 4-way test, it was necessary to change company policies regarding employees, statements in advertising copy, relations with its competitors and improve cooperation from its personnel.
From a bankrupt condition in 1932, the company paid its debts in full, paid stockholders more than a million dollars in dividends and had a value of more than two million dollars some twenty years later. All of those rewards came from a cash investment of only $6,100, the 4-way test and some good hard working people who had faith in God and high ideals.
Subsequently, Herbert J. Taylor gave Rotary International the exclusive right to use the 4-way Test:
1. Is it the Truth?
2. Is it Fair to all Concerned?
3. Will it Build Goodwill and Better Friendships?
4. Will it Be Beneficial to all concerned?
In his address at the Golden Anniversary of the Rotary Club of Colorado Springs, Herbert J. Taylor told of the many ways in which the 4-way test can be applied in our business and personal lives and challenged the audience to apply it in driving their automobile. ( He showed the audience a small safety decal which could be applied to the windshield.) The first question was:
HOW DOES YOUR DRIVING CHECK WITH THE FOUR WAY TEST?
1. Always drive your car properly licensed and insured, with your drivers license current, so that if anyone questions these matters, you can answer emphatically that IT IS THE TRUTH.
2. Before you invite your family, relatives or friends to ride with you be sure that your brakes are in good working order, tires in good repair, engine tuned, reasonably clean and orderly - then you will be FAIR TO ALL CONCERNED.
3. Drive carefully, a safe distance behind the car you are following, be in the proper lane for where you want to go, do not weave in and out of the lanes of traffic, do not blow your horn unnecessarily, be patient in congested traffic, signal your intention in advance of any change you wish to make and you will BUILD GOODWILL AND BETTER FRIENDSHIPS.
4. Observe traffic rules and regulations and conscientiously apply them. This will influence others to follow your example, there will be fewer accidents, you will receive fewer reprimands from police and your safe driving will be BENEFICIAL TO ALL CONCERNED.
The Northern Cog first won the "Best Bulletin in the District" Award in 1965: Stig Palm, President and Ed Stannet-Brown, Editor.
President, 1965-66
George H. Christensen
The District Conference for the Rotary Year 1965-1966 was held at the Broadmoor Hotel. Past President William C. Spear served as Conference Chairman and A. Gail Butler served as one of the Sergeant-At-Arms. All Plenary sessions were held at the
A Golf Tournament was scheduled on Saturday, Sunday and Monday. Green Fees for those registered at the Broadmoor were $5.00 for all day and golf carts cost $8.00 for 18 holes. Bridge Tournaments were scheduled for Rotaryanns. In the Main Lounge there was opportunity for Games, Knitting and Visiting for Rotaryanns.
WORSHIP SERVICES AT THE ACADEMY
On
At the evening session of the Conference, the Invocation was given by Col. Harold D. Shoemaker. The association between the North Colorado Springs Rotary Club and Harold D. Shoemaker continued and he later became a member of the Club on
THE GOVERNOR'S BALL
President-Elect Lee C. Black presided at the Governor's Ball. After dinner and preceding the dance, Lee introduced the Keynote Speaker of the Conference.
KEYNOTE SPEAKER
World Famous Traveler and Lecturer
Illustrated Topic - "Wandering The Far North"
Following the address by Lowell Thomas, Jr., "
The RESOLUTION adopted at the end of the Conference stated: To District Governor William L. Smith for his sincere devotion to the ideals and purposes of Rotary International; for the friendly and constructive assistance he has given to each of the Clubs in the District; for the forward looking leadership he has displayed in strengthening the ideals and programs of Rotary throughout the district and to Lorna, his wife and RotaryAnn for her loyalty and assistance as First Lady of District 547 we express our appreciation and gratitude.
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