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Steve Hallowell is the Chief Marketing Officer at Herschend Enterprises – a privately owned themed entertainment company that operates 26 theme parks, aquariums, resorts, and entertainment brands - including Dollywood Company, the Vancouver aquarium, and the world famous Harlem Globetrotters. He shared the core values that support over 11,000 employees and 14 million guests. Hallowell stated, “Guests satisfaction will never rise above employee satisfaction.”