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On April 30th, Kira Morehouse, digital marketing specialist at Enterprise Bank, addressed the Rotary Club of Nashua regarding, "Digital marketing With Limited Resources." She spoke on the importance of allocating efficient time and energy to marketing, and how digital marketing is a low-cost opportunity. She recommended finding the best channel for your organization and to focus on that, through goal identification, plan creation, and tracking progress.
Kira encouraged listeners to engage their audience with long-form content, calls to action, and authority assertion. She taught us what it means to define our social personas (or who our “faux” ideal clients are), and how to use our social personas (by creating consistent content catered to them).