Ludlow Rotary Club Welcomes New Owner of the Belmont General Store
The Ludlow Rotary Club recently welcomed Alissa Chronert, the new owner of the Belmont General Store, as a guest speaker at a recent meeting.
Located in the center of Belmont village, the Belmont General Store has been a cornerstone of local life since it was founded in 1843. For generations, the store has served as a gathering place for residents and visitors in this small rural community.
For Alissa, the store represents more than just a business opportunity - it is deeply tied to her own family history.
Her connection to Belmont began in childhood, when her family owned a rustic camp in the area. She fondly recalls spending summers and winters at the cabin, where life was simple: candles provided light, lake water served for bathing, and buckets of water were used to flush the toilet.
Even after graduating from college and moving to New York City, Alissa returned to Vermont nearly every weekend to enjoy the outdoors and reconnect with the place she loved.
Those memories made a lasting impression and ultimately led her back.
“When the store went on the market in 2020, it really caught my attention,” Alissa said. “It holds so many memories for me, my family, and the people in town. At the time, I was also planning my wedding, so I wondered if I could really take on a general store as well. But it felt like a fun adventure and a great way to give something back to the community, especially since the store had been closed for so long.”
In 2023, Alissa and her husband Michael, a professional triathlete, purchased the property and began an extensive renovation project to restore the historic building.
During the renovation, the couple made several fascinating discoveries hidden within the walls of the old store. Among the finds were newspapers dating back to the late 1800s and an old Coca-Cola machine tucked away between the walls.
Just days after uncovering the machine, a customer walked into the store and shared a childhood memory of buying soda from a Coke machine that once stood there - a moment that reinforced the deep connection many locals have to the building.
Today, the Belmont General Store is once again open seven days a week. The store offers a variety of Vermont-sourced products, along with beer, cider, and wine. A café and deli serve breakfast sandwiches, pastries, coffee, and espresso in the morning, while lunch features a selection of hot and cold sandwiches.
Family connections remain central to the business: Chronert’s brother owns the nearby Mount Holly Beer Company, and her father contributes by baking pastries for the store including what she proudly describes as his particularly delicious croissants.
The store has already become a popular stop for snowmobilers looking for lunch during the winter season. Looking ahead, Alissa said they are exploring the possibility of offering gasoline to better serve traveling snowmobilers.
With the store once again bustling with activity, Alissa hopes it will continue its long tradition as a gathering place for the Belmont community.
Contact any Rotarian if you or someone you know is interested in learning more about the Ludlow Rotary Club or attending as a guest at our Tuesday luncheons.












Mark your calendars for Saturday, April 26, 2025 for our annual penny sale! 6:00 p.m. rain or shine!



