Growing Club Membership
Sandy Nichols introduced the speaker: Michael Boyer. He is a wizard marketing consultant that has worked for a number of private and non profit organizations helping them develop their marketing strategies. He serves on the PB/Five Cities Rotary Board, the GB Chamber Board and the Clark Center Foundation Endowment Committee. In 2007 the Economic Vitality Corporation of
With a power point presentation Michael outlined his ideas, using marketing principles, on how to grow membership.
GROWING MEMBERSHIP: develop a membership growth strategy recognizing that your Club survives because you have high quality members; strategy to include benefits, create a message for all to use, deliver the message to targeted individuals and sustain a member commitment; and, increase awareness.
BENEFITS OF MEMBERSHIP: networking; life-long friendships; world-wide community; good people in community are members; Rotarians have high ideals; opportunity to invest in the community; Service Above Self, giving back.
CREATE A MESSAGE: the Club's public perception; business contact introduction listing membership benefits and Club mission; a message to resonate with non-members; practice your message delivery and response to questions.
DELIVER THE MESSAGE: practice your message, believe in your message; create tri-fold brochure; create target list; set 15 minute appointments to tell the message and invite to meeting.
THE COMMITMENT: 4 hours for Board to create message; 30 minutes/month/member to invite and share message; 6 hours per month for Membership Committee create and manage target list, assign targets to members and follow up with members after meetings; one membership breakfast/month, free for guest.
AWARENESS IS EVERYTHING: tell the story, how can they say no; there may be risks, such as, increase members but decrease quality; too many new inexperience members; and, new member orientation is difficult and mentor program is needed.
Following his slides, Michael, whose father is a District Governor in