Being Ranked and Thanked

              His expertise, using internet ad words to a business' advantage, has parlayed a small consulting business into a market force. His firm analyzes Google result pages and uses a factor called the Search Engine Optimizer to get the most out of your web page, whether you want to stay small or expand your business to its full potential.

            The process of scoring big on Google's search engine depends on election results, what others say about your business, what you're updating on your own web site or blog and the chain of support. Bob admitted that most people who do well with their SEO "don't know how they do it."

            "You vote with your mouse," he said, when clicking through from a search page. Rarely do people check a second page of search results, and it's the action after the click that counts. Google is essentially noting how you interact with the internet community, and also notices when fraudulent activity is being used in an effort to boost visibility in the search.

            Google-slapped is the term Bob used to describe the punishment that the search engine levies on people who break the rules, and pointed out that there is a way to ask for forgiveness from the search engine giant to return to their good graces.

            As an expert on SEO, Dumouchel calls the three-step process to maximize search results as pretty basic, and if you don't try to play games with it, you can use your eligibility as a website, your score and your rank to attract the customers you need. The scoring method used to rank web sites depends on factors such as back links, meta tags, and freshness, and of course the important chain of support. The more you update or improve the content on your web site, the more Google will see it as vital and ready to rise in their rankings.

            How we think it works isn't all spelled out, and even Google web data crunchers can explain it. "The people who say they understand," Bob said, "Lie."