by Lorine Parks and Dan Fox

Franchising is the practice of leasing, for a period of time, a firm’s successful business model and brand.  The franchisor is a supplier who allows an operator, for a fee, to use the supplier’s trademark and distribute the supplier’s goods.  Thirty-three countries, as our speaker Tom Birney told us, including the United States and Australia, have laws that regulate and have a direct impact on franchising.

 

Tom’s intent was to explain franchising in a microcosm: “the good, the bad and the ugly.”

Jiffy Lube International, Inc. (JLI), with more than 2,000 franchised service centers in North America, and Jiffy Lube® franchisees serve approximately 22 million customers each year. Headquartered in Houston, Texas, JLI is a wholly owned, indirect subsidiary of Shell Oil Company. Jiffy Lube® service centers are 100% franchise-owned - independently owned and operated by more than 250 entity groups.

Jiffy Lube® is the largest system of franchised service centers in North America and is consistently ranked as one of the top franchising opportunities for entrepreneurs:

In 2013, Jiffy Lube ranked #3 overall in Entrepreneur Magazine's Franchise 500 and #1 in our category

In 2013, Jiffy Lube ranked #2 in the Training Top 125 Awards and was chosen as #4 in the Learning Elite Awards

In 2011, Forbes Magazine declared Jiffy Lube #13 on its list of "Top 20 Franchises to Start"

For the 20th year in a row, Jiffy Lube secured the top spot in National Oil & Lube News' annual TOPS in the Fast Lube Industry Ranking

Preventive Maintenance Services

Jiffy Lube® preventive maintenance services - ranging from oil changes to filter and belt replacements - are designed to help keep you and your vehicle on the road, and out of the repair shop.

The Jiffy Lube® core offering is the Jiffy Lube Signature Service® Oil Change, a service that offers customers more than just a standard oil and filter change. A preventive maintenance program that helps enhance the reliability and longevity of a vehicle, the Jiffy Lube Signature Service® Oil Change is a comprehensive vehicle preventive maintenance service that focuses on four key areas: Change, Inspect, Check/Fill and Clean.

Additionally, Jiffy Lube® offers a range of preventive maintenance services to help keep vehicles running smoothly. These services include fuel system, electrical, drive train, cooling system, air filtration, air conditioning, transmission, and windshield services, as well as inspections and emissions. Services may vary by location, so contact your local Jiffy Lube® for more information.

Jiffy Lube® Certified Professional Technicians

More than 20,000 highly trained and certified technicians work at Jiffy Lube® service centers across North America. Every technician is required to complete an award-winning Jiffy Lube® training program - a program so extensive, that Jiffy Lube® has earned the distinction of being an Automotive Service Excellence (ASE) Accredited Training Provider.

Known as Jiffy Lube University (JLU), the program combines state-of-the-art computer-based instruction, supervised on-the-job training and proficiency testing to help Jiffy Lube® technicians become highly skilled in providing a comprehensive and worry-free preventive maintenance experience.

The word is spreading - JLU has also been recognized as a top-notch training program by the American Council on Education (ACE) and American Society for Training & Development (ASTD).